Shang Gong Group Co., Ltd. Is a Sino-foreign joint venture that issues A and B shares in the stock market within China and is listed on the Shanghai Stock Exchange, and is the first listed company in China’s sewing machinery industry. Headquartered in Lujiazui, Pudong New District of Shanghai, the company now has more than 30 branches and subsidiary companies, including 15 overseas enterprises.
SHANGGONG is mainly specialized in the R&D, production, and sales of industrial sewing equipment and household sewing machines and owns well-known global high-end brands in the sewing machinery industry including Dürkopp Adler , PFAFF, KSL, as well as widely-known famous domestic brands like Shanggong and Butterfly. The industrial sewing equipment produced by the company has been widely applied to plenty of industries. In the traditional clothing, bags and suitcases, leather shoes processing fields, we have top-level customers such as LV, GUCCI, HERMES, BOSS and ARMANI; in the automotive interior processing field, we provide high-end sewing products for famous automakers like Mercedes-Benz, BMW, Audi, and GM; in aerospace and new material fields, we also have large customers including Boeing, Airbus, and COMAC. Nowadays, SHANGGONG has grown into a supplier specializing in producing high-end sewing equipment and providing sewing application technology solutions. It owns 7 manufacturing enterprises in China, Germany, the Czech Republic, and Romania, and its sales network has spread all over the world. Its household sewing machine brands – Butterfly, Flyman, and Bee are widely known in China and sold to overseas markets.
Formerly the Shanghai Industrial Sewing Machine Factory, the company built its factory in October 1965. In September 1993, it was reorganized to come into the market. In August 1997, it was renamed Shanggong Co., Ltd. In February 2005, it was merged with Shanghai SMPIC Co., Ltd. And renamed SHANGGONG Group Co., Ltd. Over nearly five decades, SHANGGONG, as China’s first sewing machine manufacturer, once created brilliant operation performance. 10 years ago, it actively formulated the operation development strategy of taking the High-Quality, Intelligentized, and Differentiated path to get rid of the low-price vicious competition in the sewing machinery industry. In 2005, as the active responder to the “going out” strategy of the country, SHANGGONG successfully acquired Dürkopp Adler AG through its wholly-owned subsidiary Shanggong Europe and started internationalized business operation. Dürkopp Adler AG is a German sewing equipment manufacturing enterprise with more than 150 years of history, enjoys very high reputation in the global sewing equipment industry, and is listed in the stock exchange in Frankfurt, Berlin and Dusseldorf.
Through many years of overseas practice, the company has achieved a brilliant performance and successfully rolled out an internationalized operation road suitable for its own development. It also firmed its confidence and decision to further implement its internationalized operation strategy. All Shanggong people feel very proud of it. However, the company management is still not satisfied with the acquired operation performance, but casts their eyes to wider development prospects. In March and July 2013, SHANGGONG again successfully acquired Germany’s century-old shop PFAFF and the global leading enterprise in the industrial sewing automation application field – KSL and rapidly acquired the world’s leading sewing technologies including the 3D sewing technology, which consolidated its status ranking first in the automation sewing technology field in the world and ranking first in China and global top three in the production and marketing scale and laid a solid foundation to catch up with and surpass the global number one.The company management will unswervingly implement the Technology-Leading business strategy, improve its core competitiveness through constant management innovation and create an upgraded version of the transformation development of China’s traditional manufacturing industry.