智造|上工申贝的翻身仗


智造|上工申贝的翻身仗


Intelligent ManufacturingSGG’s Turnaround


 

2004年之前,上工申贝走到了最低谷,当时是靠着变卖厂房在勉强维持,然而就是在这样的困境下,大胆跨国并购了当时连年亏损的欧洲第二大缝纫机生产商——德国杜克普爱华。


SGG was indeed at its lowest ebb before 2004, at that time this companywas almost bankrupt and could only maintain business by selling plants.Although suffering such economic hardship, SGG implemented a transnationalmerger and acquisition of the Europe's second-largest sewing machine manufacturer- DüRKOPP ADLER in Germany, which had been also losing money for several years.


蝴蝶牌缝纫机,曾经是上海的三大件之一,但是在进入新世纪后,渐渐淡出了人们的视野,甚至许多人觉得,这个百年品牌已经从上海消失了。


The household sewing machine brandcalled “Butterfly used to be one of Shanghai's "Big Three", but in the new century, it gradually faded out of people'svision. Manypeople even felt that, such a century-old brand had disappeared in Shanghai.


当时,上工申贝问股东借钱,问银行借钱,并购完后,如果一两年内继续亏损,那我们两家都玩完。上工申贝的董事长张敏采访时说道。


"At that time, SGG borrowed moneyfrom shareholders andbanks. After the merger and acquisition, If we are still losing money within one or two years, both of us will totally cometo nothing." The president of SGG Mr. Zhang Min said when interviewed.


合并后,通过整合生产,布局市场,上工申贝在第二年就实现了扭亏为盈。


After the merger, through the integration of production and new market layout,SGG immediately made a profit in the second year.


现在,从家用缝补,到工业化缝纫、机器人自动化缝制,甚至飞机的结构件预加固缝合,这两家公司非但没有玩完,还站在了全世界缝纫机的龙头地位。


Now, ranging from household sewing to industrial sewing and robot automatic sewing, even pre-reinforce of aerospace structural parts, thesetwo companies does not come tonothing, but become a leader of sewing industry around the world.


上海是中国近代重要的民族工业发祥地、民族品牌发源地和集聚地。在这片土地上孕育了无数的经典品牌,上海制造这块金字招牌曾以经典优质享誉海内外。


Shanghai is a significant birthplace and gathering area of national industry andnational brands in Modern China. Numerous classic brands have been developed on thisland. “Made in Shanghai”, this gold signboard has been well-known both at home and abroad for itsclassic and quality.


而到了今天,世界更加紧密相连、技术革新更加迅速,上海的制造业也顺应这一潮流越来越走向开放与互补。


Today, the world is more closely connected, and technological innovation has been morerapid. Shanghai's manufacturingindustry becomes more open and complementaryto fit in the trend.


今天,上海正全力打响上海制造品牌,大力发展先进制造业和战略性新兴产业,加快建设全球卓越制造基地,提升城市能级与核心竞争力。上海制造是这座城市传承的重要基因,更是构筑未来发展战略优势的坚实支撑。


Shanghai is now advertising Made in Shanghai”, develops advanced manufacturing industry and strategic emerging industries, also accelerates the construction as a global excellent manufacturing base, enhances city levels and corecompetitiveness.Made in Shanghai” is a significant gene of inheritance in this city, and supports formingstrategic advantages in the future.


 

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