“百年蝴蝶”的蜕变之路 ——民族品牌的振兴与发展

蝴蝶牌家用缝纫机已成为国内最知名的家用机品牌之一,由于近二十年国内市场需求的减弱,导致蝴蝶家用机市场份额下滑。为此,公司找准新方向,以创新驱动为核心导向,提升产品核心竞争力,努力拓展品牌发展途径,引领蝴蝶品牌飞入全球市场。

“Butterfly”household sewing machine has become one of the most famous household machinebrands in China. However, due to the weakening of domestic market demand in thepast two decades, the market share of “Butterfly” household machines declined. Therefore,the company reset the direction which take the innovation-driven as the coreorientation, enhancing the core competitiveness of products, and striving toexpand the way of brand development, leading the “Butterfly” brand to fly intothe global market.