“百年蝴蝶”的蜕变之路 ——民族品牌的传承和创新

百年蝴蝶的蜕变之路 ——民族品牌的传承和创新

The Transformation Road of “Centennial Butterfly”

——the inheritance and innovation ofnational brand

当前,我国的消费模式已经从量的满足转变为向质的提升,从排浪式向个性化转变。许多传统老字号已悄然淡出人们的视野,蝴蝶牌缝纫机却融入创新、科技、时尚、个性等新元素,审时度势重获新生。

Atpresent, the consumption pattern of our country has changed from quantitysatisfaction to quality promotion. Many traditional brands have quietly fadedout of people’s vision, but “Butterfly” sewing machine has integrated withinnovation, technology, fashion, personality and other new elements so that shecan reborn.

如今蝴蝶牌时尚转身再度翩翩,用年轻化、智能化的新面貌,走入更具个性需求的品质生活里,更担当起国礼的重任,以崭新面貌再续这一场蝴蝶梦

Now,Butterfly”turns into fashion with a younger and intelligent new look, and the sewingmachine also mixed into a more personalized life. It has become a"National Gift" and renew this "Butterfly Dream" with abrand-new look.

创新1:多元的选择满足不同的需求

Innovationpoint 1: Multiple choices meet different needs

●多功能款、智能款机型

单针/ 双针

针距针幅0-6mm

● //花样线,show出你的名字

● 锁边拷边、钉纽扣、装拉链一台全搞定

● 快速穿线器免去穿线的烦恼

● DIY自己的名字

●Multifunctional and intelligent model

●single/double needle

●stitch length & width of 0-6mm

●Zigzag/Straight/ Pattern stitch

●Overlock, button and zipper in 1 machine

●Quick threading device eliminatesthreading trouble

● DIY your name

创新2:传统缝纫融入互联网技术

Innovationpoint 2: Internet technology is integrated into the traditional sewing machine

点击一下机身电子屏上的图案,或用手机下载缝绣家园APP进行遥控,只需两三分钟,针脚下就出现了半只蝴蝶的轮廓。JX550L-W将移动互联网技术融入传统缝制设备制造行业中,填补了通过无线网络为绣花机提供刺绣元素,无线操控绣花机领域的空白。

Tap thepicture on the electronic screen, or use the mobile phone to download the APPof "Sewing Family" for remote controlin two or three minutes, theoutline of the butterfly will appear under the stitch. JX550L-W integrates theInternet technology into the traditional sewing industry, filling the gap inthe field of wireless embroidery machines.

中国轻工业联合会日前发布《升级和创新消费品指南(轻工 第五批)》报告,其中,上工申贝(集团)股份有限公司生产的蝴蝶牌无线智能缝绣一体机(JX550L-W)入选创新消费品名单。

ChinaNational Light Industry released report that “Butterfly” wireless intelligentsewing and embroidering machine (JX550L-W) manufactured by Shang Gong GroupCo., Ltd. was selected into the list of innovative consumer goods.”

创新3:蝴蝶牌缝纫机引领时尚新潮流

Innovationpoint 3: “Butterfly” leads the new fashion trend

为了改变过去缝纫机只用于制衣的传统观念,上工申贝(集团)股份有限公司建立了蝴蝶缝纫吧、蝴蝶布艺创意工作室和蝴蝶布艺创意周末教室,为的是将缝纫塑造成一个休闲、培育兴趣爱好的工具,并且更好地推广缝纫艺术。我们的拼布缝纫创意培训教室已经走进社区、走进高校、走进企事业单位,吸引了越来越多的缝友

Inorder to change the traditional concepts in the past, Shang Gong Group Co.,Ltd. established a “Butterfly Sewing Bar”, “Butterfly Cloth Art Creative Studio”and “Butterfly Cloth Art Creative Weekend Classroom”, so as to shape sewinginto a leisure tool to cultivate interests and better promote the sewing art. Ourtraining classroom has entered the community, universities, enterprises andinstitutions. Our sewing machine is attracting more and more "sewingfriends".

其中,蝴蝶布艺创意周末教室被上海市妇联正式授牌命名,浦东新区总工会也在此建立女职工文化体验基地。此外,蝴蝶布艺创意培训活动被列入上海市总工会女职工服务手册

Amongthem, “Butterfly Cloth Art Creative Weekend Classroom” was officially named bythe Shanghai Women’s Federation, and the Pudong New Area Federation of TradeUnions also established a cultural experience base for female workers. In addition,”Butterfly” cloth art creative training activities were listed in the ShanghaiFederation of Trade Unions “female workers service manual”.