In order to better promote the internship and employment guidance work for the 2021 graduates of Donghua University, a lecture on the theme of "Career Planning and Internet Celebrity Economy" was held on April 20th in Room 400 of the Xuri School of Business Administration at Donghua University. This lecture was jointly organized by Shanghai Butterfly Chain Clothing Digital Technology Co., Ltd. and Donghua University Youth League Committee, and hosted by (Shanghai) Frame Good Culture Technology Co., Ltd. It attracted hundreds of students to actively participate.

This lecture invited three outstanding mentors from both inside and outside the industry to provide on-site guidance and clarification for the students. Professor Cao Haisheng from Donghua University, based on his years of experience participating in the "Three Creativity Competition", explained the meaning of "Three Creativity" to the students in a simple and understandable way, and encouraged the students present to make their own life plans; Professor Bu Shuli from Shanghai Jikai Information Technology Co., Ltd., combined with her practical experience in the transformation and upgrading services of clothing intelligent manufacturing enterprises, demonstrated to the students the new face of the transformation and transformation of the clothing industry in the era of Industry 4.0; Hu Xi, a teacher from the Internet Live Broadcast and Online Celebrity Research Center of Zhejiang Media College, gave a detailed explanation on the current topic of "online celebrity economy and short video production". The speeches of the three mentors with different styles and rich content aroused great enthusiasm among the students, and every time they finished speaking, applause continued.

As the organizer of the lecture, the head of the marketing department of Shanghai Butterfly Chain Clothing Digital Technology Co., Ltd. introduced the company's upcoming "Butterfly Angel" recruitment plan to the students. With the vigorous development of the digital economy and the rise of new consumer forces, China is entering a new era of consumption centered on user needs. At the same time, in this era of nationwide "uploaders", the all media communication methods of "internet celebrity economy" and "content is king" are increasingly recognized and accepted by more and more people, and the "Butterfly Angel" recruitment plan has emerged in this context. Butterfly Science adheres to the concept of "producing internet celebrities in internet celebrity factories and serving the internet celebrity production line", and plans to recruit a group of potential students with new energy. Through the incubation and skill training of the company's channel resources, they will quickly grow into high-quality, compound high-end new industry talents in the current internet celebrity economy and e-commerce economy.

Shanghai Butterfly Chain Clothing Digital Technology Co., Ltd. was initiated by Shanggong Shenbei Group (stock code: 600843) and registered in Shanghai Lingang Free Trade Zone. It is an emerging technology company driven by consumer demand, integrating big data, artificial intelligence, Internet of Things and other technologies. Its subsidiary "Butterfly Factory" aims to create a new ecosystem of "digital sharing factory" based on intelligent manufacturing, integrating industrial tourism and live streaming e-commerce. Through an intensive supply chain network, with the core concepts of small order quick return, on-demand design, and on-demand manufacturing, we aim to achieve true digital flexible manufacturing of "production as sales".

Shanggong Shenbei Group is one of the earliest large-scale backbone enterprises in China engaged in specialized production and operation of industrial sewing equipment. It is the first listed company in the sewing machinery industry to issue A and B shares, and also one of the first state-owned holding enterprises to respond to the national "going global" strategy, implement cross-border mergers and acquisitions, and engage in international operations. After 100 years of overcoming difficulties and overcoming challenges, the establishment of Butterfly Numerical Technology has sounded the call for Shanggong Shenbei Group to transform from a high-end sewing equipment supplier to a digital comprehensive solution provider. Shanggong stands at a turning point in the times and writes new brilliance.

The Butterfly "Digital Shared Factory" is not limited to serving one textile and clothing enterprise or e-commerce platform, but relies on the Butterfly Clothing Intelligent Manufacturing Platform, which is the first of its kind in the Butterfly Digital Industry, BCIM Platform for short) gathers all participants in the textile and clothing industry and consumer end, promotes the interactive integration of online (consumer e-commerce platform) and offline resources (textile and clothing enterprises), reconstructs the digital supply chain of the clothing industry, and fully exploits the value of data and information under the information transmission mode of "cloud (cloud computing)+network (Internet)+end (intelligent terminal)" with the help of the industrial Internet platform, greatly improves marginal efficiency, promotes the formation of a more efficient industrial system, and stimulates the "butterfly effect" of the digital ecological construction of the clothing industry.