On January 12, the 2024 annual domestic dealer conference of Shanggong Shenbei Group was held in Huangyan, Taizhou, with the theme of "sticking to quality first and adhering to service innovation". The venue was set in Huangyan, Taizhou. Zhang Min, chairman and president of Shanggong Shenbei Group, participated through the Internet. Li Xiaofeng, executive vice president of the group and general manager of sewing machine branch, Chen Yongwu, assistant president and executive director of German Baifu, Huang Hai, deputy chief engineer and general manager of Baifu Intelligent Equipment Branch, Li Dong, general manager of Shanggong Zhejiang, Michael Kilian, general manager of German DA GmbH, and general managers of PFAFF Industrial GmbH and Sontronic GmbH Frank Meyer, Guido Jaeger, head of the German Innovation Center and other company management, as well as more than 200 dealer representatives from all over the country attended the conference.

Zhang Min delivered a passionate keynote speech at the meeting. Starting from the transformation of Shanggong Shenbei Group's development strategy from "connecting you and me, sewing the future" to "connecting technology, creating the future intelligently" in recent years, he emphasized that in the current global development of the company, it is necessary to be market-oriented, driven by customer needs, global market layout, and innovative green development. He commented on the development and future of the four business units of the group one by one, and pointed out that as a multi brand enterprise, it is necessary to coordinate sales in marketing, form a system in products, and strengthen network construction through "basic development, high-end optimization, and new product enhancement". This year is the comprehensive quality management year of Shanggong Shenbei, aiming to strengthen awareness, emphasize systems, strengthen capabilities, comprehensively promote the improvement of product and service quality, and promote the transformation from a pure manufacturing enterprise to a service-oriented manufacturing enterprise. He congratulated the award-winning excellent dealers and expressed gratitude to all dealers, looking forward to them continuing to work together with Shanggong Shenbei to make progress and climb new heights.

Li Xiaofeng explained that in the face of the severe domestic and international economic situation, geopolitical turmoil, sluggish domestic demand, and declining external demand in the sewing machinery industry in 2023, the Sewing Machine Division has deeply tapped into market potential, based on technological innovation, reduced costs, increased energy efficiency, improved quality, and refined production, and taken multiple measures to promote the transformation and upgrading towards high-quality development, successfully achieving dual growth in international and domestic market sales. In 2024, opportunities and challenges coexist, and the company will focus on top customers, basic product network construction, judicial system, and whole plant solutions to achieve steady and sustainable growth.

Huanghai introduced the glorious history and powerful technological core of German brands Baifu, Mauser, and KSL, and solemnly announced the localization strategy of German classic products. Led by the Shanghai headquarters for research and development, Eurasian linkage, and resource sharing, we not only inherit Germany's century old precision technology, but also further leverage our strengths in automation and digitization. We also achieve localized production, closely meet domestic market demand, and form a product series with wider coverage, stronger adaptability, and higher cost-effectiveness. We encourage our distributor partners to cooperate deeply with the company to bring our products to the market.

Li Dong talked about the significant improvement in production efficiency and product quality of Shanggong Zhejiang Intelligent Factory in the past year, focusing on consolidating basic products, focusing on process control, and strengthening system management, around the theme of "Strengthening Products, Leading the Future with Quality". In the year of Total Quality Management 2024, Shanggong brand clothing machinery will focus on the full range of "expanding flat cars, improving overlock seams, and filling tight seams", and achieve the goal of "Made in China=Made in Germany" in five stages, to create a brilliant quality.

Michael Kilian, General Manager of DA GmbH in Germany, Wu Weijie, General Manager of DA Shanghai, Frank Meyer, General Managers of PFAFF Industrial GmbH and Sonotonic GmbH in Germany, Song Qi, Deputy General Manager of Baifu Shanghai, and Wu Bin, Deputy General Manager of Shanggong Zhejiang, respectively reported on the sales situation in 2023 and set marketing goals for 2024, hoping that everyone can take advantage of intelligent manufacturing to optimize domestic sales channels.

Excellent dealer representatives have taken the stage to deliver sincere speeches and share their sales insights and successful experiences with all the dealer partners present. In 2023, DA Shanghai's "Core Distributor" and "Best Progressive Distributor", Baifu Shanghai's "Outstanding Partner", "Key Product Sales Crown Award", "Excellent Partner", "Best Newcomer Award", "Most Growth Potential Award", "Brand Development Excellence Award", Shanggong Zhejiang's "Channel Construction Award" and "Market Development Award" were successively awarded, and medals and gifts belonged to their respective owners.

In the brand strategy seminar, Dukep, Baifu/Mauser, and Shanggong held open and frank communication with dealers in three sub venues. Bernd Br ä uer, the sales director of DA in Germany, answered questions online, discussed the improvement of Baifu Mauser's product services and quality, held a roadshow for the new products of domestically produced Baifu bag machines and Mauser's three synchronous rotating head pattern machines, unveiled and introduced the highlights of Shanggong S3, and visited the Yina exhibition hall of Shanggong Zhejiang factory and partners. These activities were full of sincerity and provided ideas for the development planning of dealers in 2024, opening up new visions.

The convening of this meeting has provided dealers with a more intuitive and profound understanding of the company's product quality, service quality, and innovation strength, laying a solid foundation for cooperation and expansion in 2024. Looking ahead to the future, Shanggong Shenbei Group will continue to prioritize quality, adhere to service innovation, and make greater contributions to the long-term development of the enterprise and the prosperity of the industry.